Rethink Sans
Type with Purpose
Good typography guides attention, improves understanding, and makes communication effortless.
The Anatomy of a Typeface
By FontSide · June 2026
Every typeface is a system of decisions — about stroke contrast, x-height, spacing, and rhythm. The best ones feel invisible: you stop seeing the letters and start hearing the voice behind them. That transparency is the hardest thing to design.
A high x-height opens up the counters and makes small text breathe. Tight tracking pulls a headline together; loose tracking gives a caption room to exhale. None of these choices are accidents — they are arguments about how reading should feel.
Uppercase
Lowercase
Numerals
Symbols
Package Manager
The recommended way to use fonts in modern web projects.
1. Install Package
pnpm add @fontsource-variable/rethink-sans 2. Import in App
import '@fontsource-variable/rethink-sans/wght.css'; 3. CSS Usage
body {
font-family: "Rethink Sans Variable", sans-serif;
} Google Fonts CDN
Use Google's CDN to embed the fonts directly via HTML.
HTML <head>
<!-- Please select at least one weight and style --> Fontsource CDN
Skip the build step by adding this directly to your global CSS file.
Global CSS
/* rethink-sans-latin-wght-normal */
@font-face {
font-family: "Rethink Sans Variable";
font-style: normal;
font-display: swap;
font-weight: 100 900;
src: url(https://cdn.jsdelivr.net/fontsource/fonts/rethink-sans:vf@latest/latin-wght-normal.woff2)
format("woff2-variations");
} Background & Story
Rethink is one of the largest global independent creative agencies. Founded in Vancouver in 1999, it now has offices in New York, Toronto, Vancouver, and Montréal. Rethink Sans was created in 2023 by Rethink's ECD of Design Hans Thiessen. It was developed specifically to help everyone design with greater confidence and craft in Google Workspace.
Rethink Sans is a fork of DM Sans by Colophon Foundry, which in turn is a fork of Poppins by Indian Type Foundry. Deceptively simple, Rethink Sans is filled with thoughtfully turbocharged features, including: weight-specific tracking, two styles of circled numbers a simple keystroke away, and tabular lining figures right out-of-the-box.
To contribute, see github.com/hans-thiessen/Rethink-Sans
Tags & Moods
Subsets
Install
pnpm add @fontsource-variable/rethink-sans Designed by
Hans Thiessen
Links
License
OFL-1.1